Building Titan Armour: From Concept to Amazon Success
Betta collaborated with Titan Armour, a fitness brand, to build the business from the ground up, starting with logo design, branding, and packaging, all the way to launching on Amazon. Within 8 months, Titan Armour achieved multiple six figures in revenue, earned the coveted Amazon Choice badge for its products and featured in Mens Health Magazine.
Brand Development and Strategy
Titan Armour approached Betta with the vision of creating a high-quality fitness brand, but they needed guidance from concept to execution. Betta began by crafting a powerful brand identity, starting with the logo and branding materials. We ensured the brand exuded strength, reliability, and premium quality. Packaging design was meticulously developed to appeal to fitness enthusiasts, while maintaining brand consistency. Alongside these elements, we provided consulting on the overall brand strategy, helping Titan Armour position itself competitively in the saturated fitness market.
Amazon Launch and Marketing Campaigns
After completing the branding and packaging, Betta directed a comprehensive product photoshoot and developed video commercials that showcased Titan Armour’s fitness products. These marketing assets were pivotal in crafting a compelling Amazon product listing. We launched the brand on Amazon, implementing an optimized SEO and PPC strategy that drove significant traffic to the listings. Within a few months, Titan Armour achieved the prestigious Amazon Choice badge, which further increased visibility and credibility. As a result, Titan Armour scaled from zero to multiple six figures in revenue in just 8 months, making it a rising star in the fitness industry.
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